Oscar Mayer Wienermobile
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As a spokesperson for the Kraft Foods brand, Oscar Mayer, I effectively interacted with consumers across the country on a daily basis. I planned and executed promotional events, created memorable interactions with the public, managed social media efforts, and spoke to the media on behalf of the brand.
SOCIAL MEDIA
I helped to manage Oscar Mayer's social media presence on Twitter, Facebook, and the corporate blog, hotdoggerblog.com. I understand the social media environment demands innovative ways to encourage consumer participation and start a conversation about a product. I strived to increase Oscar Mayer's online fan base and enhance the company's social media presence by authoring original written and multimedia content.
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PUBLIC RELATIONS
I created positive, memorable interactions with the public
and worked with the media on a daily basis. I was responsible for answering questions and sharing information about the history of the brand, the product, and the 75-year-old tradition of the Oscar Mayer Wienermobile, in an upbeat and conversational manner. I spoke on behalf of the brand to newspapers and during live television and radio interviews. My leadership and exceptional performance earned me an award for soliciting a record amount of media coverage to the community events I organized.
and worked with the media on a daily basis. I was responsible for answering questions and sharing information about the history of the brand, the product, and the 75-year-old tradition of the Oscar Mayer Wienermobile, in an upbeat and conversational manner. I spoke on behalf of the brand to newspapers and during live television and radio interviews. My leadership and exceptional performance earned me an award for soliciting a record amount of media coverage to the community events I organized.
MARKETING
As a team member of one of America's most successful and long-standing mobile marketing traditions, I connected consumers with the Oscar Mayer brand in personally relevant and memorable ways. I aided in executing the $50 million “Good Mood Mission” campaign, the largest promotion in Oscar Mayer history designed to increase revenue and sales volume, and securing over 200 million media impressions nationwide. As a brand ambassador, I understand the keys to effectively implementing promotions and proudly and knowledgeably representing a brand.
TRAVEL
I effectively interacted with consumers in more than 20 states as an Oscar Mayer Spokesperson. I have driven the company's trademark icon and conducted promotional events for up to 100,000 consumers on the east and west coasts. My extensive travel has given me the opportunity to communicate with people from all different age, race, socioeconomic, and cultural groups. I know what it takes to command the attention of a group and make positive connections with and lasting impressions on people.